Unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
How Customer Marketers at Canva and Motive Are Using AI to Scale Advocacy and Prove Revenue Impact
May 7, 2026
The ROI of Customer Marketing: How to Measure What Actually Matters
February 6, 2026
AI for Customer Marketing: How to Cut Through the Hype and Drive Real Results
February 5, 2026
How Lattice Attributed Millions in Won Revenue to Customer Proof (By Flipping Their Advocacy Funnel)
January 28, 2026
Smarter Sales Enablement: What Actually Works
January 15, 2026
What Sales Teams Actually Search For: 6,000+ Customer Proof Queries Analyzed
November 21, 2025
What is Customer Proof? The 2026 Guide for B2B SaaS Marketers
October 24, 2025
The State of Customers’ Minds in 2025
June 9, 2025
The Buyer's Problem: Too Many Choices
July 8, 2024
The Seller's Problem: Too Much Information
July 10, 2024
The Marketer's Problem: Too Much To Do
July 12, 2024
Why Customer Proof is the Most Underused Asset in B2B Sales
