About Clari
Clari is the revenue orchestration platform trusted by more than 1,500 enterprises, including Adobe, Okta, Zoom, Cisco, and Workday. Organizations run their entire revenue process end-to-end on Clari, from forecasting and sales engagement to conversational intelligence. With over 750 employees globally, Clari empowers go-to-market teams at leading brands to drive predictable, data-driven growth through automation and AI. 
At the heart of Clari’s customer marketing engine is a one-person army, Chris Dalton. As the director of customer marketing, Chris ensures both marketing and sales teams have the customer proof, stories, and insights they need to win more deals and accelerate revenue.
Clari is the revenue orchestration platform trusted by more than 1,500 enterprises, including Adobe, Okta, Zoom, Cisco, and Workday. Organizations run their entire revenue process end-to-end on Clari, from forecasting and sales engagement to conversational intelligence. With over 750 employees globally, Clari empowers go-to-market teams at leading brands to drive predictable, data-driven growth through automation and AI. 
At the heart of Clari’s customer marketing engine is a one-person army, Chris Dalton. As the director of customer marketing, Chris ensures both marketing and sales teams have the customer proof, stories, and insights they need to win more deals and accelerate revenue.
Clari is the revenue orchestration platform trusted by more than 1,500 enterprises, including Adobe, Okta, Zoom, Cisco, and Workday. Organizations run their entire revenue process end-to-end on Clari, from forecasting and sales engagement to conversational intelligence. With over 750 employees globally, Clari empowers go-to-market teams at leading brands to drive predictable, data-driven growth through automation and AI. 
At the heart of Clari’s customer marketing engine is a one-person army, Chris Dalton. As the director of customer marketing, Chris ensures both marketing and sales teams have the customer proof, stories, and insights they need to win more deals and accelerate revenue.
Clari is the revenue orchestration platform trusted by more than 1,500 enterprises, including Adobe, Okta, Zoom, Cisco, and Workday. Organizations run their entire revenue process end-to-end on Clari, from forecasting and sales engagement to conversational intelligence. With over 750 employees globally, Clari empowers go-to-market teams at leading brands to drive predictable, data-driven growth through automation and AI. 
At the heart of Clari’s customer marketing engine is a one-person army, Chris Dalton. As the director of customer marketing, Chris ensures both marketing and sales teams have the customer proof, stories, and insights they need to win more deals and accelerate revenue.
The Challenge: One Customer Marketer, Hundreds of Happy Customers
As the only customer marketer at Clari, Chris Dalton was always busy trying to keep up with Clari’s rapid growth. As Clari continued to scale, Chris found that the customer marketing engine was held back by fragmented, manual processes.
Finding advocates was slow, inconsistent, and dependent on gut feel. In his own words, Chris says, “To find potential advocates, I had to generate Salesforce reports, ask account teams if there were healthy accounts, and send cold emails. There wasn’t an established or easy way to identify advocates and hear what they were saying.”
Driving G2 reviews was equally challenging. Manual outreach meant poor conversion rates, and even when reviews came in, they were sporadic and hard to scale. "Getting customers to leave G2 reviews was a painful and inconsistent process. Hitting both high-quality and high-quantity felt almost impossible." Chris shared.
On top of this, even securing customer quote approvals required slow, back-and-forth email chains that dragged timelines and limited the volume of usable content.
In addition to the challenges finding and creating customer proof, Chris faced an even bigger, more mission-critical challenge of enabling the sales team on customer proof. “Before Peerbound, I was essentially a human Slackbot,” Chris said. “Sales reps would ping me often for customer content or ask me where to find it. It was time-consuming and inefficient because people didn’t want to search through Highspot or Google Drive. These interruptions, while important for the company, stopped me from getting more deep work done.”
With these fragmented workflows, Chris had limited time to invest in strategic projects, and growing content demands continued to pile up.
As the only customer marketer at Clari, Chris Dalton was always busy trying to keep up with Clari’s rapid growth. As Clari continued to scale, Chris found that the customer marketing engine was held back by fragmented, manual processes.
Finding advocates was slow, inconsistent, and dependent on gut feel. In his own words, Chris says, “To find potential advocates, I had to generate Salesforce reports, ask account teams if there were healthy accounts, and send cold emails. There wasn’t an established or easy way to identify advocates and hear what they were saying.”
Driving G2 reviews was equally challenging. Manual outreach meant poor conversion rates, and even when reviews came in, they were sporadic and hard to scale. "Getting customers to leave G2 reviews was a painful and inconsistent process. Hitting both high-quality and high-quantity felt almost impossible." Chris shared.
On top of this, even securing customer quote approvals required slow, back-and-forth email chains that dragged timelines and limited the volume of usable content.
In addition to the challenges finding and creating customer proof, Chris faced an even bigger, more mission-critical challenge of enabling the sales team on customer proof. “Before Peerbound, I was essentially a human Slackbot,” Chris said. “Sales reps would ping me often for customer content or ask me where to find it. It was time-consuming and inefficient because people didn’t want to search through Highspot or Google Drive. These interruptions, while important for the company, stopped me from getting more deep work done.”
With these fragmented workflows, Chris had limited time to invest in strategic projects, and growing content demands continued to pile up.
As the only customer marketer at Clari, Chris Dalton was always busy trying to keep up with Clari’s rapid growth. As Clari continued to scale, Chris found that the customer marketing engine was held back by fragmented, manual processes.
Finding advocates was slow, inconsistent, and dependent on gut feel. In his own words, Chris says, “To find potential advocates, I had to generate Salesforce reports, ask account teams if there were healthy accounts, and send cold emails. There wasn’t an established or easy way to identify advocates and hear what they were saying.”
Driving G2 reviews was equally challenging. Manual outreach meant poor conversion rates, and even when reviews came in, they were sporadic and hard to scale. "Getting customers to leave G2 reviews was a painful and inconsistent process. Hitting both high-quality and high-quantity felt almost impossible." Chris shared.
On top of this, even securing customer quote approvals required slow, back-and-forth email chains that dragged timelines and limited the volume of usable content.
In addition to the challenges finding and creating customer proof, Chris faced an even bigger, more mission-critical challenge of enabling the sales team on customer proof. “Before Peerbound, I was essentially a human Slackbot,” Chris said. “Sales reps would ping me often for customer content or ask me where to find it. It was time-consuming and inefficient because people didn’t want to search through Highspot or Google Drive. These interruptions, while important for the company, stopped me from getting more deep work done.”
With these fragmented workflows, Chris had limited time to invest in strategic projects, and growing content demands continued to pile up.
As the only customer marketer at Clari, Chris Dalton was always busy trying to keep up with Clari’s rapid growth. As Clari continued to scale, Chris found that the customer marketing engine was held back by fragmented, manual processes.
Finding advocates was slow, inconsistent, and dependent on gut feel. In his own words, Chris says, “To find potential advocates, I had to generate Salesforce reports, ask account teams if there were healthy accounts, and send cold emails. There wasn’t an established or easy way to identify advocates and hear what they were saying.”
Driving G2 reviews was equally challenging. Manual outreach meant poor conversion rates, and even when reviews came in, they were sporadic and hard to scale. "Getting customers to leave G2 reviews was a painful and inconsistent process. Hitting both high-quality and high-quantity felt almost impossible." Chris shared.
On top of this, even securing customer quote approvals required slow, back-and-forth email chains that dragged timelines and limited the volume of usable content.
In addition to the challenges finding and creating customer proof, Chris faced an even bigger, more mission-critical challenge of enabling the sales team on customer proof. “Before Peerbound, I was essentially a human Slackbot,” Chris said. “Sales reps would ping me often for customer content or ask me where to find it. It was time-consuming and inefficient because people didn’t want to search through Highspot or Google Drive. These interruptions, while important for the company, stopped me from getting more deep work done.”
With these fragmented workflows, Chris had limited time to invest in strategic projects, and growing content demands continued to pile up.
The Solution: Enter Peerbound, Your Friendly Neighborhood AI Helper
After a thorough evaluation, Clari chose Peerbound to replace slow, manual processes with a single, streamlined platform that connected customer marketing to revenue growth.
What had once been a chaotic, manual process of identifying advocates became systematized and fast. "Peerbound’s Moments feed helps me pinpoint advocates who are willing to share their stories," Chris said. By eliminating the need to chase down account teams or comb through spreadsheets, Peerbound gave Chris a clear, actionable view into his strongest customer voices.
Generating new G2 reviews and securing quote approvals saw big improvements as well. “Customers really like Peerbound’s pre-written reviews and how easy it is to submit,” said Chris. “I wouldn’t change a single thing about the process—it’s very seamless.” With streamlined quote workflows, Peerbound also cut down approval delays and accelerated content creation.
For Chris and Clari, ensuring that customer proof gets used by Sales in every opportunity is mission-critical. As Chris said, “what’s the point of working so hard to get all this amazing customer proof, if Sales can’t find it and doesn’t use it?” Enter Peerbound’s Slackbot and its Proactive Proof feature, both designed to deliver the most relevant customer proof to every AE in real-time.
“Peerbound helps make me less of a human Google search or Slackbot,” Chris said. “It allows the field to self-serve by serving them hyper-relevant existing stories, reviews, or quotes from call recordings.”
Instead of fielding constant requests, Chris says, “Peerbound’s AI agents fetch the perfect proof from different sources and deliver it to every AE right when they need it. Our reps don’t need to search anymore. With Peerbound, customer proof finds the rep, not the other way around.”
With Peerbound’s Proactive Proof feature, Chris shifted from reactive support to proactive enablement, which prompted a noticeable change in Sales behavior: “Our reps now wait to send their prospect follow-up emails until they get the Peerbound email so that they can include that content. The value was immediate.”
After a thorough evaluation, Clari chose Peerbound to replace slow, manual processes with a single, streamlined platform that connected customer marketing to revenue growth.
What had once been a chaotic, manual process of identifying advocates became systematized and fast. "Peerbound’s Moments feed helps me pinpoint advocates who are willing to share their stories," Chris said. By eliminating the need to chase down account teams or comb through spreadsheets, Peerbound gave Chris a clear, actionable view into his strongest customer voices.
Generating new G2 reviews and securing quote approvals saw big improvements as well. “Customers really like Peerbound’s pre-written reviews and how easy it is to submit,” said Chris. “I wouldn’t change a single thing about the process—it’s very seamless.” With streamlined quote workflows, Peerbound also cut down approval delays and accelerated content creation.
For Chris and Clari, ensuring that customer proof gets used by Sales in every opportunity is mission-critical. As Chris said, “what’s the point of working so hard to get all this amazing customer proof, if Sales can’t find it and doesn’t use it?” Enter Peerbound’s Slackbot and its Proactive Proof feature, both designed to deliver the most relevant customer proof to every AE in real-time.
“Peerbound helps make me less of a human Google search or Slackbot,” Chris said. “It allows the field to self-serve by serving them hyper-relevant existing stories, reviews, or quotes from call recordings.”
Instead of fielding constant requests, Chris says, “Peerbound’s AI agents fetch the perfect proof from different sources and deliver it to every AE right when they need it. Our reps don’t need to search anymore. With Peerbound, customer proof finds the rep, not the other way around.”
With Peerbound’s Proactive Proof feature, Chris shifted from reactive support to proactive enablement, which prompted a noticeable change in Sales behavior: “Our reps now wait to send their prospect follow-up emails until they get the Peerbound email so that they can include that content. The value was immediate.”
After a thorough evaluation, Clari chose Peerbound to replace slow, manual processes with a single, streamlined platform that connected customer marketing to revenue growth.
What had once been a chaotic, manual process of identifying advocates became systematized and fast. "Peerbound’s Moments feed helps me pinpoint advocates who are willing to share their stories," Chris said. By eliminating the need to chase down account teams or comb through spreadsheets, Peerbound gave Chris a clear, actionable view into his strongest customer voices.
Generating new G2 reviews and securing quote approvals saw big improvements as well. “Customers really like Peerbound’s pre-written reviews and how easy it is to submit,” said Chris. “I wouldn’t change a single thing about the process—it’s very seamless.” With streamlined quote workflows, Peerbound also cut down approval delays and accelerated content creation.
For Chris and Clari, ensuring that customer proof gets used by Sales in every opportunity is mission-critical. As Chris said, “what’s the point of working so hard to get all this amazing customer proof, if Sales can’t find it and doesn’t use it?” Enter Peerbound’s Slackbot and its Proactive Proof feature, both designed to deliver the most relevant customer proof to every AE in real-time.
“Peerbound helps make me less of a human Google search or Slackbot,” Chris said. “It allows the field to self-serve by serving them hyper-relevant existing stories, reviews, or quotes from call recordings.”
Instead of fielding constant requests, Chris says, “Peerbound’s AI agents fetch the perfect proof from different sources and deliver it to every AE right when they need it. Our reps don’t need to search anymore. With Peerbound, customer proof finds the rep, not the other way around.”
With Peerbound’s Proactive Proof feature, Chris shifted from reactive support to proactive enablement, which prompted a noticeable change in Sales behavior: “Our reps now wait to send their prospect follow-up emails until they get the Peerbound email so that they can include that content. The value was immediate.”
After a thorough evaluation, Clari chose Peerbound to replace slow, manual processes with a single, streamlined platform that connected customer marketing to revenue growth.
What had once been a chaotic, manual process of identifying advocates became systematized and fast. "Peerbound’s Moments feed helps me pinpoint advocates who are willing to share their stories," Chris said. By eliminating the need to chase down account teams or comb through spreadsheets, Peerbound gave Chris a clear, actionable view into his strongest customer voices.
Generating new G2 reviews and securing quote approvals saw big improvements as well. “Customers really like Peerbound’s pre-written reviews and how easy it is to submit,” said Chris. “I wouldn’t change a single thing about the process—it’s very seamless.” With streamlined quote workflows, Peerbound also cut down approval delays and accelerated content creation.
For Chris and Clari, ensuring that customer proof gets used by Sales in every opportunity is mission-critical. As Chris said, “what’s the point of working so hard to get all this amazing customer proof, if Sales can’t find it and doesn’t use it?” Enter Peerbound’s Slackbot and its Proactive Proof feature, both designed to deliver the most relevant customer proof to every AE in real-time.
“Peerbound helps make me less of a human Google search or Slackbot,” Chris said. “It allows the field to self-serve by serving them hyper-relevant existing stories, reviews, or quotes from call recordings.”
Instead of fielding constant requests, Chris says, “Peerbound’s AI agents fetch the perfect proof from different sources and deliver it to every AE right when they need it. Our reps don’t need to search anymore. With Peerbound, customer proof finds the rep, not the other way around.”
With Peerbound’s Proactive Proof feature, Chris shifted from reactive support to proactive enablement, which prompted a noticeable change in Sales behavior: “Our reps now wait to send their prospect follow-up emails until they get the Peerbound email so that they can include that content. The value was immediate.”
The Results: More Measurable Impact, Less Manual Hustle
Since launching Peerbound, Chris and the Clari team have seen a dramatic lift in productivity, impact, and scale. “I saw value within the first week,” Chris says. “Having all of those quotes indexed immediately, and then getting out asks to get those approved—everyone noticed. Leadership, the GTM team, and the CEO noticed. Suddenly there’s this huge volume of new approved quotes that I’m blasting out on Slack.”
Finding advocates, once an ad hoc, time-consuming process, is now quick and predictable. “Peerbound has saved me 80% of the time I used to spend on finding advocates,” Chris notes. What once took hours now happens in a few clicks, freeing time for strategic work.
G2 review generation has surged. “With Peerbound, I’ve 10x’d my typical conversion rate for G2 reviews,” Chris says. “Customers have responded positively to the pre-filled reviews.” Faster quote approvals have kept up with the growing demand for customer stories and social proof.
On the Sales side, customer proof is now part of the daily rhythm. “Our sales process is more efficient, and adoption of customer proof is higher thanks to proactive delivery at the right time,” Chris explains. Self-serve access means reps bring customer voice into more conversations, faster and with greater relevance.
To sum up, Chris said, “I’m likely saving 40 hours each month because of Peerbound, which allows me to materially increase my output and scale our customer marketing programs without having to add a new headcount. Our sales team is super happy that they don’t have to ask for customer proof anymore, and they’re selling more confidently, which should lead to more deals closed and faster.”
Since launching Peerbound, Chris and the Clari team have seen a dramatic lift in productivity, impact, and scale. “I saw value within the first week,” Chris says. “Having all of those quotes indexed immediately, and then getting out asks to get those approved—everyone noticed. Leadership, the GTM team, and the CEO noticed. Suddenly there’s this huge volume of new approved quotes that I’m blasting out on Slack.”
Finding advocates, once an ad hoc, time-consuming process, is now quick and predictable. “Peerbound has saved me 80% of the time I used to spend on finding advocates,” Chris notes. What once took hours now happens in a few clicks, freeing time for strategic work.
G2 review generation has surged. “With Peerbound, I’ve 10x’d my typical conversion rate for G2 reviews,” Chris says. “Customers have responded positively to the pre-filled reviews.” Faster quote approvals have kept up with the growing demand for customer stories and social proof.
On the Sales side, customer proof is now part of the daily rhythm. “Our sales process is more efficient, and adoption of customer proof is higher thanks to proactive delivery at the right time,” Chris explains. Self-serve access means reps bring customer voice into more conversations, faster and with greater relevance.
To sum up, Chris said, “I’m likely saving 40 hours each month because of Peerbound, which allows me to materially increase my output and scale our customer marketing programs without having to add a new headcount. Our sales team is super happy that they don’t have to ask for customer proof anymore, and they’re selling more confidently, which should lead to more deals closed and faster.”
Since launching Peerbound, Chris and the Clari team have seen a dramatic lift in productivity, impact, and scale. “I saw value within the first week,” Chris says. “Having all of those quotes indexed immediately, and then getting out asks to get those approved—everyone noticed. Leadership, the GTM team, and the CEO noticed. Suddenly there’s this huge volume of new approved quotes that I’m blasting out on Slack.”
Finding advocates, once an ad hoc, time-consuming process, is now quick and predictable. “Peerbound has saved me 80% of the time I used to spend on finding advocates,” Chris notes. What once took hours now happens in a few clicks, freeing time for strategic work.
G2 review generation has surged. “With Peerbound, I’ve 10x’d my typical conversion rate for G2 reviews,” Chris says. “Customers have responded positively to the pre-filled reviews.” Faster quote approvals have kept up with the growing demand for customer stories and social proof.
On the Sales side, customer proof is now part of the daily rhythm. “Our sales process is more efficient, and adoption of customer proof is higher thanks to proactive delivery at the right time,” Chris explains. Self-serve access means reps bring customer voice into more conversations, faster and with greater relevance.
To sum up, Chris said, “I’m likely saving 40 hours each month because of Peerbound, which allows me to materially increase my output and scale our customer marketing programs without having to add a new headcount. Our sales team is super happy that they don’t have to ask for customer proof anymore, and they’re selling more confidently, which should lead to more deals closed and faster.”
Since launching Peerbound, Chris and the Clari team have seen a dramatic lift in productivity, impact, and scale. “I saw value within the first week,” Chris says. “Having all of those quotes indexed immediately, and then getting out asks to get those approved—everyone noticed. Leadership, the GTM team, and the CEO noticed. Suddenly there’s this huge volume of new approved quotes that I’m blasting out on Slack.”
Finding advocates, once an ad hoc, time-consuming process, is now quick and predictable. “Peerbound has saved me 80% of the time I used to spend on finding advocates,” Chris notes. What once took hours now happens in a few clicks, freeing time for strategic work.
G2 review generation has surged. “With Peerbound, I’ve 10x’d my typical conversion rate for G2 reviews,” Chris says. “Customers have responded positively to the pre-filled reviews.” Faster quote approvals have kept up with the growing demand for customer stories and social proof.
On the Sales side, customer proof is now part of the daily rhythm. “Our sales process is more efficient, and adoption of customer proof is higher thanks to proactive delivery at the right time,” Chris explains. Self-serve access means reps bring customer voice into more conversations, faster and with greater relevance.
To sum up, Chris said, “I’m likely saving 40 hours each month because of Peerbound, which allows me to materially increase my output and scale our customer marketing programs without having to add a new headcount. Our sales team is super happy that they don’t have to ask for customer proof anymore, and they’re selling more confidently, which should lead to more deals closed and faster.”
The Verdict
Looking forward, Chris sees Peerbound not just as a platform, but as a strategic partner in building a modern, AI-enabled customer marketing engine: “I want Peerbound to be the first tab that I open every day that tells me what gaps to fill in my strategy or content program and give me the ability to execute on all of those tasks.”
Peerbound’s impact extends beyond streamlining operations; it has completely reshaped Clari’s customer marketing strategy. “Peerbound is key to building the muscle of using voice of customer in every prospect and customer interaction, including renewals and upsells,” Chris emphasized. By embedding customer insights into every touchpoint, Clari has strengthened its engagement strategy and equipped its sales team with the content they need, exactly when they need it.
Chris’s verdict is clear: “If you aren’t adopting a solution like Peerbound as part of your customer marketing strategy, then you are falling behind as a customer marketer. You’re simply not keeping up.” Thanks to Peerbound’s innovative capabilities, Clari is now better equipped to stay ahead in the fast-moving world of revenue orchestration.
Looking forward, Chris sees Peerbound not just as a platform, but as a strategic partner in building a modern, AI-enabled customer marketing engine: “I want Peerbound to be the first tab that I open every day that tells me what gaps to fill in my strategy or content program and give me the ability to execute on all of those tasks.”
Peerbound’s impact extends beyond streamlining operations; it has completely reshaped Clari’s customer marketing strategy. “Peerbound is key to building the muscle of using voice of customer in every prospect and customer interaction, including renewals and upsells,” Chris emphasized. By embedding customer insights into every touchpoint, Clari has strengthened its engagement strategy and equipped its sales team with the content they need, exactly when they need it.
Chris’s verdict is clear: “If you aren’t adopting a solution like Peerbound as part of your customer marketing strategy, then you are falling behind as a customer marketer. You’re simply not keeping up.” Thanks to Peerbound’s innovative capabilities, Clari is now better equipped to stay ahead in the fast-moving world of revenue orchestration.
Looking forward, Chris sees Peerbound not just as a platform, but as a strategic partner in building a modern, AI-enabled customer marketing engine: “I want Peerbound to be the first tab that I open every day that tells me what gaps to fill in my strategy or content program and give me the ability to execute on all of those tasks.”
Peerbound’s impact extends beyond streamlining operations; it has completely reshaped Clari’s customer marketing strategy. “Peerbound is key to building the muscle of using voice of customer in every prospect and customer interaction, including renewals and upsells,” Chris emphasized. By embedding customer insights into every touchpoint, Clari has strengthened its engagement strategy and equipped its sales team with the content they need, exactly when they need it.
Chris’s verdict is clear: “If you aren’t adopting a solution like Peerbound as part of your customer marketing strategy, then you are falling behind as a customer marketer. You’re simply not keeping up.” Thanks to Peerbound’s innovative capabilities, Clari is now better equipped to stay ahead in the fast-moving world of revenue orchestration.
Looking forward, Chris sees Peerbound not just as a platform, but as a strategic partner in building a modern, AI-enabled customer marketing engine: “I want Peerbound to be the first tab that I open every day that tells me what gaps to fill in my strategy or content program and give me the ability to execute on all of those tasks.”
Peerbound’s impact extends beyond streamlining operations; it has completely reshaped Clari’s customer marketing strategy. “Peerbound is key to building the muscle of using voice of customer in every prospect and customer interaction, including renewals and upsells,” Chris emphasized. By embedding customer insights into every touchpoint, Clari has strengthened its engagement strategy and equipped its sales team with the content they need, exactly when they need it.
Chris’s verdict is clear: “If you aren’t adopting a solution like Peerbound as part of your customer marketing strategy, then you are falling behind as a customer marketer. You’re simply not keeping up.” Thanks to Peerbound’s innovative capabilities, Clari is now better equipped to stay ahead in the fast-moving world of revenue orchestration.
