About AlphaSense
AlphaSense is an AI-powered market intelligence and workflow orchestration platform trusted by more than 6,000 organizations worldwide, including JPMorgan, Microsoft, and Pfizer. With a global team of over 2,000+ employees, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high quality outputs.
For AlphaSense, advocacy isn’t just about collecting nice quotes. It’s about accelerating revenue. That’s where Brittnee Dawson comes in. As Director of Customer Marketing, she equips teams with the proof they need to move conversations forward and win more deals faster.
AlphaSense is an AI-powered market intelligence and workflow orchestration platform trusted by more than 6,000 organizations worldwide, including JPMorgan, Microsoft, and Pfizer. With a global team of over 2,000+ employees, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high quality outputs.
For AlphaSense, advocacy isn’t just about collecting nice quotes. It’s about accelerating revenue. That’s where Brittnee Dawson comes in. As Director of Customer Marketing, she equips teams with the proof they need to move conversations forward and win more deals faster.
AlphaSense is an AI-powered market intelligence and workflow orchestration platform trusted by more than 6,000 organizations worldwide, including JPMorgan, Microsoft, and Pfizer. With a global team of over 2,000+ employees, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high quality outputs.
For AlphaSense, advocacy isn’t just about collecting nice quotes. It’s about accelerating revenue. That’s where Brittnee Dawson comes in. As Director of Customer Marketing, she equips teams with the proof they need to move conversations forward and win more deals faster.
AlphaSense is an AI-powered market intelligence and workflow orchestration platform trusted by more than 6,000 organizations worldwide, including JPMorgan, Microsoft, and Pfizer. With a global team of over 2,000+ employees, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high quality outputs.
For AlphaSense, advocacy isn’t just about collecting nice quotes. It’s about accelerating revenue. That’s where Brittnee Dawson comes in. As Director of Customer Marketing, she equips teams with the proof they need to move conversations forward and win more deals faster.
The Challenge: Sales Losing Winnable Deals Without Proof
As AlphaSense scaled, its systems for managing customer proof couldn’t keep up. A 600-person revenue team was left stitching together fragmented, hard-to-find content.
“Before Peerbound, our sales teams were relying on scattered spreadsheets, website snippets, or content buried in our CMS. It was very hard to find the right customer proof at the right time,” recalled Brittnee.
That problem didn’t end with finding customer proof. “Quotes and approvals were managed very ad hoc, reactive, and often got lost during team transitions,” she added.
Even with a repository in place, adoption lagged. “We had a repository, but it wasn’t searchable or widely adopted. With our growth, there was also low awareness of how to use customer voice effectively,” explained Brittnee. “And as our product evolves, we also need to ensure we capture the most relevant and up-to-date voice of the customer.”
Brittnee knew that if customer advocacy was going to scale, customer proof had to be easier to find, easier to use, and always current.
As AlphaSense scaled, its systems for managing customer proof couldn’t keep up. A 600-person revenue team was left stitching together fragmented, hard-to-find content.
“Before Peerbound, our sales teams were relying on scattered spreadsheets, website snippets, or content buried in our CMS. It was very hard to find the right customer proof at the right time,” recalled Brittnee.
That problem didn’t end with finding customer proof. “Quotes and approvals were managed very ad hoc, reactive, and often got lost during team transitions,” she added.
Even with a repository in place, adoption lagged. “We had a repository, but it wasn’t searchable or widely adopted. With our growth, there was also low awareness of how to use customer voice effectively,” explained Brittnee. “And as our product evolves, we also need to ensure we capture the most relevant and up-to-date voice of the customer.”
Brittnee knew that if customer advocacy was going to scale, customer proof had to be easier to find, easier to use, and always current.
As AlphaSense scaled, its systems for managing customer proof couldn’t keep up. A 600-person revenue team was left stitching together fragmented, hard-to-find content.
“Before Peerbound, our sales teams were relying on scattered spreadsheets, website snippets, or content buried in our CMS. It was very hard to find the right customer proof at the right time,” recalled Brittnee.
That problem didn’t end with finding customer proof. “Quotes and approvals were managed very ad hoc, reactive, and often got lost during team transitions,” she added.
Even with a repository in place, adoption lagged. “We had a repository, but it wasn’t searchable or widely adopted. With our growth, there was also low awareness of how to use customer voice effectively,” explained Brittnee. “And as our product evolves, we also need to ensure we capture the most relevant and up-to-date voice of the customer.”
Brittnee knew that if customer advocacy was going to scale, customer proof had to be easier to find, easier to use, and always current.
As AlphaSense scaled, its systems for managing customer proof couldn’t keep up. A 600-person revenue team was left stitching together fragmented, hard-to-find content.
“Before Peerbound, our sales teams were relying on scattered spreadsheets, website snippets, or content buried in our CMS. It was very hard to find the right customer proof at the right time,” recalled Brittnee.
That problem didn’t end with finding customer proof. “Quotes and approvals were managed very ad hoc, reactive, and often got lost during team transitions,” she added.
Even with a repository in place, adoption lagged. “We had a repository, but it wasn’t searchable or widely adopted. With our growth, there was also low awareness of how to use customer voice effectively,” explained Brittnee. “And as our product evolves, we also need to ensure we capture the most relevant and up-to-date voice of the customer.”
Brittnee knew that if customer advocacy was going to scale, customer proof had to be easier to find, easier to use, and always current.
The Solution: Accelerate Revenue With a Little Help From AI
Enter Peerbound: AlphaSense’s answer to putting customer proof directly into the hands of sales reps, right where they work.
“Peerbound is creating a new movement for us by making the voice of the customer top of mind for our reps. It delivers proactive proof after calls, like logos and quotes related to the challenges discussed, which is gold for our team,” explained Brittnee. “These are things that the reps aren’t used to having; it’s building a new muscle on how to sell and use that with customer validation.”
The rollout was seamless and generated immediate traction. “After launching Peerbound, we saw our opt-in channel grow from 200 to 400 users purely through word of mouth,” Britttnee noted.
Reps immediately felt the shift. Instead of scrambling to track down content, they now had proof delivered into the tools they already use. One put it simply: “It’s easy to use, and I love that it’s in Slack. That’s what makes me keep coming back”
The impact came quickly. “In just five days, Peerbound helped us gather seven customer quotes, with one approved for press, which significantly sped up our product launch timeline,” said Brittnee.
But the transformation wasn’t just about numbers. It was also about behavior. “Reps are not only using stories more often, but they’re also more comfortable leaning on customer marketing as a partner. It’s helping us network the customer voice across more activities,” Brittnee emphasized.
That shift carried straight into deals. As one rep explained: “I used the quotes in an email to a client when discussing an upgrade — it helped me make the case using their own team’s words.”
Every rep now begins with customer proof in their toolkit. "We’ve embedded Peerbound directly into our enablement and onboarding, making customer proof a core part of how we train and equip our sales team from day one,” explained Danielle Stefanello, VP of Enablement & Chief of Staff.
Enter Peerbound: AlphaSense’s answer to putting customer proof directly into the hands of sales reps, right where they work.
“Peerbound is creating a new movement for us by making the voice of the customer top of mind for our reps. It delivers proactive proof after calls, like logos and quotes related to the challenges discussed, which is gold for our team,” explained Brittnee. “These are things that the reps aren’t used to having; it’s building a new muscle on how to sell and use that with customer validation.”
The rollout was seamless and generated immediate traction. “After launching Peerbound, we saw our opt-in channel grow from 200 to 400 users purely through word of mouth,” Britttnee noted.
Reps immediately felt the shift. Instead of scrambling to track down content, they now had proof delivered into the tools they already use. One put it simply: “It’s easy to use, and I love that it’s in Slack. That’s what makes me keep coming back”
The impact came quickly. “In just five days, Peerbound helped us gather seven customer quotes, with one approved for press, which significantly sped up our product launch timeline,” said Brittnee.
But the transformation wasn’t just about numbers. It was also about behavior. “Reps are not only using stories more often, but they’re also more comfortable leaning on customer marketing as a partner. It’s helping us network the customer voice across more activities,” Brittnee emphasized.
That shift carried straight into deals. As one rep explained: “I used the quotes in an email to a client when discussing an upgrade — it helped me make the case using their own team’s words.”
Every rep now begins with customer proof in their toolkit. "We’ve embedded Peerbound directly into our enablement and onboarding, making customer proof a core part of how we train and equip our sales team from day one,” explained Danielle Stefanello, VP of Enablement & Chief of Staff.
Enter Peerbound: AlphaSense’s answer to putting customer proof directly into the hands of sales reps, right where they work.
“Peerbound is creating a new movement for us by making the voice of the customer top of mind for our reps. It delivers proactive proof after calls, like logos and quotes related to the challenges discussed, which is gold for our team,” explained Brittnee. “These are things that the reps aren’t used to having; it’s building a new muscle on how to sell and use that with customer validation.”
The rollout was seamless and generated immediate traction. “After launching Peerbound, we saw our opt-in channel grow from 200 to 400 users purely through word of mouth,” Britttnee noted.
Reps immediately felt the shift. Instead of scrambling to track down content, they now had proof delivered into the tools they already use. One put it simply: “It’s easy to use, and I love that it’s in Slack. That’s what makes me keep coming back”
The impact came quickly. “In just five days, Peerbound helped us gather seven customer quotes, with one approved for press, which significantly sped up our product launch timeline,” said Brittnee.
But the transformation wasn’t just about numbers. It was also about behavior. “Reps are not only using stories more often, but they’re also more comfortable leaning on customer marketing as a partner. It’s helping us network the customer voice across more activities,” Brittnee emphasized.
That shift carried straight into deals. As one rep explained: “I used the quotes in an email to a client when discussing an upgrade — it helped me make the case using their own team’s words.”
Every rep now begins with customer proof in their toolkit. "We’ve embedded Peerbound directly into our enablement and onboarding, making customer proof a core part of how we train and equip our sales team from day one,” explained Danielle Stefanello, VP of Enablement & Chief of Staff.
Enter Peerbound: AlphaSense’s answer to putting customer proof directly into the hands of sales reps, right where they work.
“Peerbound is creating a new movement for us by making the voice of the customer top of mind for our reps. It delivers proactive proof after calls, like logos and quotes related to the challenges discussed, which is gold for our team,” explained Brittnee. “These are things that the reps aren’t used to having; it’s building a new muscle on how to sell and use that with customer validation.”
The rollout was seamless and generated immediate traction. “After launching Peerbound, we saw our opt-in channel grow from 200 to 400 users purely through word of mouth,” Britttnee noted.
Reps immediately felt the shift. Instead of scrambling to track down content, they now had proof delivered into the tools they already use. One put it simply: “It’s easy to use, and I love that it’s in Slack. That’s what makes me keep coming back”
The impact came quickly. “In just five days, Peerbound helped us gather seven customer quotes, with one approved for press, which significantly sped up our product launch timeline,” said Brittnee.
But the transformation wasn’t just about numbers. It was also about behavior. “Reps are not only using stories more often, but they’re also more comfortable leaning on customer marketing as a partner. It’s helping us network the customer voice across more activities,” Brittnee emphasized.
That shift carried straight into deals. As one rep explained: “I used the quotes in an email to a client when discussing an upgrade — it helped me make the case using their own team’s words.”
Every rep now begins with customer proof in their toolkit. "We’ve embedded Peerbound directly into our enablement and onboarding, making customer proof a core part of how we train and equip our sales team from day one,” explained Danielle Stefanello, VP of Enablement & Chief of Staff.
Results: More Proof → More Wins → More Revenue
Peerbound is the solution AlphaSense needed to find, create, and deliver customer proof at scale, reshaping the way they elevate and amplify customer voices.
Approvals—faster and frictionless. AlphaSense cut turnaround times dramatically. “We saw an approval of a quote in less than two hours, which was sent to the customer 24 hours after the initial call. Including the legal language on the approval page also drives efficiency to get that approval faster,” Brittnee noted.
Adoption—immediate and intuitive. “We started seeing value within days. Engagement in our Peerbound Slack channel doubled in less than a month. Proactive proof emails rose 24% month-over-month, and Slackbot queries jumped 37% from July to August,” she recalled.
Revenue acceleration—proof in motion. Reps now weave customer proof into every stage of the sales cycle. “Outreach and follow-up have improved significantly. Reps are including quotes in follow-up emails, pitch decks, and business cases,” said Brittnee.
Long-term results—momentum that compounds. Case study views are climbing, fueling attribution and accelerating revenue. “Case Study attributions have already surpassed all of 2024 in the first half of the year,” she shared.
Peerbound is the solution AlphaSense needed to find, create, and deliver customer proof at scale, reshaping the way they elevate and amplify customer voices.
Approvals—faster and frictionless. AlphaSense cut turnaround times dramatically. “We saw an approval of a quote in less than two hours, which was sent to the customer 24 hours after the initial call. Including the legal language on the approval page also drives efficiency to get that approval faster,” Brittnee noted.
Adoption—immediate and intuitive. “We started seeing value within days. Engagement in our Peerbound Slack channel doubled in less than a month. Proactive proof emails rose 24% month-over-month, and Slackbot queries jumped 37% from July to August,” she recalled.
Revenue acceleration—proof in motion. Reps now weave customer proof into every stage of the sales cycle. “Outreach and follow-up have improved significantly. Reps are including quotes in follow-up emails, pitch decks, and business cases,” said Brittnee.
Long-term results—momentum that compounds. Case study views are climbing, fueling attribution and accelerating revenue. “Case Study attributions have already surpassed all of 2024 in the first half of the year,” she shared.
Peerbound is the solution AlphaSense needed to find, create, and deliver customer proof at scale, reshaping the way they elevate and amplify customer voices.
Approvals—faster and frictionless. AlphaSense cut turnaround times dramatically. “We saw an approval of a quote in less than two hours, which was sent to the customer 24 hours after the initial call. Including the legal language on the approval page also drives efficiency to get that approval faster,” Brittnee noted.
Adoption—immediate and intuitive. “We started seeing value within days. Engagement in our Peerbound Slack channel doubled in less than a month. Proactive proof emails rose 24% month-over-month, and Slackbot queries jumped 37% from July to August,” she recalled.
Revenue acceleration—proof in motion. Reps now weave customer proof into every stage of the sales cycle. “Outreach and follow-up have improved significantly. Reps are including quotes in follow-up emails, pitch decks, and business cases,” said Brittnee.
Long-term results—momentum that compounds. Case study views are climbing, fueling attribution and accelerating revenue. “Case Study attributions have already surpassed all of 2024 in the first half of the year,” she shared.
Peerbound is the solution AlphaSense needed to find, create, and deliver customer proof at scale, reshaping the way they elevate and amplify customer voices.
Approvals—faster and frictionless. AlphaSense cut turnaround times dramatically. “We saw an approval of a quote in less than two hours, which was sent to the customer 24 hours after the initial call. Including the legal language on the approval page also drives efficiency to get that approval faster,” Brittnee noted.
Adoption—immediate and intuitive. “We started seeing value within days. Engagement in our Peerbound Slack channel doubled in less than a month. Proactive proof emails rose 24% month-over-month, and Slackbot queries jumped 37% from July to August,” she recalled.
Revenue acceleration—proof in motion. Reps now weave customer proof into every stage of the sales cycle. “Outreach and follow-up have improved significantly. Reps are including quotes in follow-up emails, pitch decks, and business cases,” said Brittnee.
Long-term results—momentum that compounds. Case study views are climbing, fueling attribution and accelerating revenue. “Case Study attributions have already surpassed all of 2024 in the first half of the year,” she shared.
Scaling With Peerbound
At AlphaSense, putting the customer at the center is a priority, and Peerbound makes it possible.
“Peerbound allows us to scale advocacy in a 600-person revenue organization,” said Brittnee. “It takes care of the smaller things, so we can focus on high-value, strategic initiatives.”
The sales floor echoed the sentiment. A manager shared: “I’ve been using Peerbound for trial feedback. As a manager it’s an awesome way to gauge how well a trial is going instantly.” Another rep added: “I put quotes into a feedback deck for management — it saved me hours.”
For Brittnee, that accessibility is the unlock: “If we can make that level of accessibility available to everyone, the reach of customer voice will grow exponentially.”
At AlphaSense, putting the customer at the center is a priority, and Peerbound makes it possible.
“Peerbound allows us to scale advocacy in a 600-person revenue organization,” said Brittnee. “It takes care of the smaller things, so we can focus on high-value, strategic initiatives.”
The sales floor echoed the sentiment. A manager shared: “I’ve been using Peerbound for trial feedback. As a manager it’s an awesome way to gauge how well a trial is going instantly.” Another rep added: “I put quotes into a feedback deck for management — it saved me hours.”
For Brittnee, that accessibility is the unlock: “If we can make that level of accessibility available to everyone, the reach of customer voice will grow exponentially.”
At AlphaSense, putting the customer at the center is a priority, and Peerbound makes it possible.
“Peerbound allows us to scale advocacy in a 600-person revenue organization,” said Brittnee. “It takes care of the smaller things, so we can focus on high-value, strategic initiatives.”
The sales floor echoed the sentiment. A manager shared: “I’ve been using Peerbound for trial feedback. As a manager it’s an awesome way to gauge how well a trial is going instantly.” Another rep added: “I put quotes into a feedback deck for management — it saved me hours.”
For Brittnee, that accessibility is the unlock: “If we can make that level of accessibility available to everyone, the reach of customer voice will grow exponentially.”
At AlphaSense, putting the customer at the center is a priority, and Peerbound makes it possible.
“Peerbound allows us to scale advocacy in a 600-person revenue organization,” said Brittnee. “It takes care of the smaller things, so we can focus on high-value, strategic initiatives.”
The sales floor echoed the sentiment. A manager shared: “I’ve been using Peerbound for trial feedback. As a manager it’s an awesome way to gauge how well a trial is going instantly.” Another rep added: “I put quotes into a feedback deck for management — it saved me hours.”
For Brittnee, that accessibility is the unlock: “If we can make that level of accessibility available to everyone, the reach of customer voice will grow exponentially.”
The Verdict
Today, Peerbound is embedded in AlphaSense’s advocacy strategy, accelerating revenue and freeing the team to focus on high-value initiatives.
Looking back on the journey, Brittnee didn’t just talk about outcomes. She spoke about partnership. “You guys are amazing. Your attention to detail, customer experience, and understanding our use cases is really impactful,” she said. “Partnering with Peerbound feels like we’re building the future of customer marketing together.”
Today, Peerbound is embedded in AlphaSense’s advocacy strategy, accelerating revenue and freeing the team to focus on high-value initiatives.
Looking back on the journey, Brittnee didn’t just talk about outcomes. She spoke about partnership. “You guys are amazing. Your attention to detail, customer experience, and understanding our use cases is really impactful,” she said. “Partnering with Peerbound feels like we’re building the future of customer marketing together.”
Today, Peerbound is embedded in AlphaSense’s advocacy strategy, accelerating revenue and freeing the team to focus on high-value initiatives.
Looking back on the journey, Brittnee didn’t just talk about outcomes. She spoke about partnership. “You guys are amazing. Your attention to detail, customer experience, and understanding our use cases is really impactful,” she said. “Partnering with Peerbound feels like we’re building the future of customer marketing together.”
Today, Peerbound is embedded in AlphaSense’s advocacy strategy, accelerating revenue and freeing the team to focus on high-value initiatives.
Looking back on the journey, Brittnee didn’t just talk about outcomes. She spoke about partnership. “You guys are amazing. Your attention to detail, customer experience, and understanding our use cases is really impactful,” she said. “Partnering with Peerbound feels like we’re building the future of customer marketing together.”
