How Amperity Scales Customer Advocacy with Peerbound

How Amperity Scales Customer Advocacy with Peerbound

How Amperity Scales Customer Advocacy with Peerbound

How Amperity Scales Customer Advocacy with Peerbound

“In my 8+ years in customer marketing, Peerbound is the most useful product I have evaluated or used. It’s like having a small team of marketers at your disposal.”

“In my 8+ years in customer marketing, Peerbound is the most useful product I have evaluated or used. It’s like having a small team of marketers at your disposal.”

Amperity

integrates Peerbound with:

About Amperity

Amperity’s Customer Data Cloud is the AI-powered platform that helps brands unlock the full potential of their customer data.

Amperity unifies online and offline data into a single customer profile, giving brands the clarity to personalize every interaction, build lasting loyalty, and accelerate revenue.

More than 400 leading brands, including Alaska Airlines, Citizen Watch, DICK’S Sporting Goods, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to power business outcomes with speed and accuracy. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

At the center of Amperity’s customer marketing engine is Jennifer Thompson, Senior Customer Marketing Manager. Working in close partnership with account executives like Keaton Forrest and Alissa Gullo, Jennifer ensures sales and marketing teams have the customer proof, stories, and insights they need to win more deals and accelerate growth.

Amperity’s Customer Data Cloud is the AI-powered platform that helps brands unlock the full potential of their customer data.

Amperity unifies online and offline data into a single customer profile, giving brands the clarity to personalize every interaction, build lasting loyalty, and accelerate revenue.

More than 400 leading brands, including Alaska Airlines, Citizen Watch, DICK’S Sporting Goods, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to power business outcomes with speed and accuracy. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

At the center of Amperity’s customer marketing engine is Jennifer Thompson, Senior Customer Marketing Manager. Working in close partnership with account executives like Keaton Forrest and Alissa Gullo, Jennifer ensures sales and marketing teams have the customer proof, stories, and insights they need to win more deals and accelerate growth.

Amperity’s Customer Data Cloud is the AI-powered platform that helps brands unlock the full potential of their customer data.

Amperity unifies online and offline data into a single customer profile, giving brands the clarity to personalize every interaction, build lasting loyalty, and accelerate revenue.

More than 400 leading brands, including Alaska Airlines, Citizen Watch, DICK’S Sporting Goods, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to power business outcomes with speed and accuracy. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

At the center of Amperity’s customer marketing engine is Jennifer Thompson, Senior Customer Marketing Manager. Working in close partnership with account executives like Keaton Forrest and Alissa Gullo, Jennifer ensures sales and marketing teams have the customer proof, stories, and insights they need to win more deals and accelerate growth.

Amperity’s Customer Data Cloud is the AI-powered platform that helps brands unlock the full potential of their customer data.

Amperity unifies online and offline data into a single customer profile, giving brands the clarity to personalize every interaction, build lasting loyalty, and accelerate revenue.

More than 400 leading brands, including Alaska Airlines, Citizen Watch, DICK’S Sporting Goods, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to power business outcomes with speed and accuracy. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

At the center of Amperity’s customer marketing engine is Jennifer Thompson, Senior Customer Marketing Manager. Working in close partnership with account executives like Keaton Forrest and Alissa Gullo, Jennifer ensures sales and marketing teams have the customer proof, stories, and insights they need to win more deals and accelerate growth.

The Challenge: Disconnected, Manual Storytelling Slowed Sales

Without a single source of truth for customer proof, Amperity’s marketing and sales teams relied on scattered data, word-of-mouth updates, and ad-hoc requests. Stories took too long to create, and approvals often arrived too late to influence deals.

Accessing relevant proof points was a laborious and frustrating process, tangled across various systems and stakeholders. “Digging through spreadsheets and Google files, then validating with multiple people was frustrating and inefficient,” Jennifer recalled.

For sales reps, the challenge showed up in live conversations. “We used to rely on tribal knowledge and conversations with other reps,” said Keaton. “It was slow, inconsistent, and just didn’t scale well.”

Even previous attempts to speed up story creation missed the mark. “With the survey tools, I had to position the questions in the perfect way to get the type of response I needed, conduct internal reviews before we could send them out, and then hope that we’d get a few quotes that were usable. Even then, we still didn’t have enough information to create a results focused case study,” Jennifer said.

Without a centralized system, approvals lagged, and opportunities were lost when proof wasn’t available quickly enough.

Without a single source of truth for customer proof, Amperity’s marketing and sales teams relied on scattered data, word-of-mouth updates, and ad-hoc requests. Stories took too long to create, and approvals often arrived too late to influence deals.

Accessing relevant proof points was a laborious and frustrating process, tangled across various systems and stakeholders. “Digging through spreadsheets and Google files, then validating with multiple people was frustrating and inefficient,” Jennifer recalled.

For sales reps, the challenge showed up in live conversations. “We used to rely on tribal knowledge and conversations with other reps,” said Keaton. “It was slow, inconsistent, and just didn’t scale well.”

Even previous attempts to speed up story creation missed the mark. “With the survey tools, I had to position the questions in the perfect way to get the type of response I needed, conduct internal reviews before we could send them out, and then hope that we’d get a few quotes that were usable. Even then, we still didn’t have enough information to create a results focused case study,” Jennifer said.

Without a centralized system, approvals lagged, and opportunities were lost when proof wasn’t available quickly enough.

Without a single source of truth for customer proof, Amperity’s marketing and sales teams relied on scattered data, word-of-mouth updates, and ad-hoc requests. Stories took too long to create, and approvals often arrived too late to influence deals.

Accessing relevant proof points was a laborious and frustrating process, tangled across various systems and stakeholders. “Digging through spreadsheets and Google files, then validating with multiple people was frustrating and inefficient,” Jennifer recalled.

For sales reps, the challenge showed up in live conversations. “We used to rely on tribal knowledge and conversations with other reps,” said Keaton. “It was slow, inconsistent, and just didn’t scale well.”

Even previous attempts to speed up story creation missed the mark. “With the survey tools, I had to position the questions in the perfect way to get the type of response I needed, conduct internal reviews before we could send them out, and then hope that we’d get a few quotes that were usable. Even then, we still didn’t have enough information to create a results focused case study,” Jennifer said.

Without a centralized system, approvals lagged, and opportunities were lost when proof wasn’t available quickly enough.

Without a single source of truth for customer proof, Amperity’s marketing and sales teams relied on scattered data, word-of-mouth updates, and ad-hoc requests. Stories took too long to create, and approvals often arrived too late to influence deals.

Accessing relevant proof points was a laborious and frustrating process, tangled across various systems and stakeholders. “Digging through spreadsheets and Google files, then validating with multiple people was frustrating and inefficient,” Jennifer recalled.

For sales reps, the challenge showed up in live conversations. “We used to rely on tribal knowledge and conversations with other reps,” said Keaton. “It was slow, inconsistent, and just didn’t scale well.”

Even previous attempts to speed up story creation missed the mark. “With the survey tools, I had to position the questions in the perfect way to get the type of response I needed, conduct internal reviews before we could send them out, and then hope that we’d get a few quotes that were usable. Even then, we still didn’t have enough information to create a results focused case study,” Jennifer said.

Without a centralized system, approvals lagged, and opportunities were lost when proof wasn’t available quickly enough.

The Solution: Customer Proof That Finds Sales Reps, Not the Other Way Around

Peerbound replaced slow, ad-hoc searches with a centralized, always-current hub for customer proof. Teams can instantly surface the right stories, quotes, and advocates, and turn them into brand-ready assets, all without disrupting their workflow.

Advocate discovery and story creation—streamlined and scalable. “Peerbound allows us to query calls in Gong, identify new advocates previously unknown to us, build our advocate pipeline, and quickly generate story outlines with challenges, solutions, and quotes,” Jennifer said. “It completely changed how we create customer stories.”

Sales enablement—instant value and adoption. When Jennifer demoed the platform to sales leadership, the reaction was immediate. “Within five minutes, their excitement was overwhelming,” she recalled. “They wanted it launched to everyone immediately.”

Meeting prep—faster, smoother, more customer-focused. Reps quickly embraced Peerbound for sales conversations. “I use Peerbound when preparing for meetings, especially during discovery,” said Alissa. “It reduces pressure on prospects and makes conversations flow more naturally.”

Workflow integration—seamless and intuitive. Peerbound’s Slack integration made adoption effortless. “Slack is my main tool, and it’s seamless to switch over to Peerbound and ask questions about prospects,” said Keaton. “Peerbound dynamically updates customer stories, which is super helpful for starting new conversations or revisiting accounts.”

The impact was immediate and transformative. Jennifer captured it best: “Peerbound is solving a very critical need that hasn't been addressed in the market. The tool and the team are amazing, and they are solving a problem I've spent thousands of dollars and countless hours throughout my career trying to fix.”

Peerbound replaced slow, ad-hoc searches with a centralized, always-current hub for customer proof. Teams can instantly surface the right stories, quotes, and advocates, and turn them into brand-ready assets, all without disrupting their workflow.

Advocate discovery and story creation—streamlined and scalable. “Peerbound allows us to query calls in Gong, identify new advocates previously unknown to us, build our advocate pipeline, and quickly generate story outlines with challenges, solutions, and quotes,” Jennifer said. “It completely changed how we create customer stories.”

Sales enablement—instant value and adoption. When Jennifer demoed the platform to sales leadership, the reaction was immediate. “Within five minutes, their excitement was overwhelming,” she recalled. “They wanted it launched to everyone immediately.”

Meeting prep—faster, smoother, more customer-focused. Reps quickly embraced Peerbound for sales conversations. “I use Peerbound when preparing for meetings, especially during discovery,” said Alissa. “It reduces pressure on prospects and makes conversations flow more naturally.”

Workflow integration—seamless and intuitive. Peerbound’s Slack integration made adoption effortless. “Slack is my main tool, and it’s seamless to switch over to Peerbound and ask questions about prospects,” said Keaton. “Peerbound dynamically updates customer stories, which is super helpful for starting new conversations or revisiting accounts.”

The impact was immediate and transformative. Jennifer captured it best: “Peerbound is solving a very critical need that hasn't been addressed in the market. The tool and the team are amazing, and they are solving a problem I've spent thousands of dollars and countless hours throughout my career trying to fix.”

Peerbound replaced slow, ad-hoc searches with a centralized, always-current hub for customer proof. Teams can instantly surface the right stories, quotes, and advocates, and turn them into brand-ready assets, all without disrupting their workflow.

Advocate discovery and story creation—streamlined and scalable. “Peerbound allows us to query calls in Gong, identify new advocates previously unknown to us, build our advocate pipeline, and quickly generate story outlines with challenges, solutions, and quotes,” Jennifer said. “It completely changed how we create customer stories.”

Sales enablement—instant value and adoption. When Jennifer demoed the platform to sales leadership, the reaction was immediate. “Within five minutes, their excitement was overwhelming,” she recalled. “They wanted it launched to everyone immediately.”

Meeting prep—faster, smoother, more customer-focused. Reps quickly embraced Peerbound for sales conversations. “I use Peerbound when preparing for meetings, especially during discovery,” said Alissa. “It reduces pressure on prospects and makes conversations flow more naturally.”

Workflow integration—seamless and intuitive. Peerbound’s Slack integration made adoption effortless. “Slack is my main tool, and it’s seamless to switch over to Peerbound and ask questions about prospects,” said Keaton. “Peerbound dynamically updates customer stories, which is super helpful for starting new conversations or revisiting accounts.”

The impact was immediate and transformative. Jennifer captured it best: “Peerbound is solving a very critical need that hasn't been addressed in the market. The tool and the team are amazing, and they are solving a problem I've spent thousands of dollars and countless hours throughout my career trying to fix.”

Peerbound replaced slow, ad-hoc searches with a centralized, always-current hub for customer proof. Teams can instantly surface the right stories, quotes, and advocates, and turn them into brand-ready assets, all without disrupting their workflow.

Advocate discovery and story creation—streamlined and scalable. “Peerbound allows us to query calls in Gong, identify new advocates previously unknown to us, build our advocate pipeline, and quickly generate story outlines with challenges, solutions, and quotes,” Jennifer said. “It completely changed how we create customer stories.”

Sales enablement—instant value and adoption. When Jennifer demoed the platform to sales leadership, the reaction was immediate. “Within five minutes, their excitement was overwhelming,” she recalled. “They wanted it launched to everyone immediately.”

Meeting prep—faster, smoother, more customer-focused. Reps quickly embraced Peerbound for sales conversations. “I use Peerbound when preparing for meetings, especially during discovery,” said Alissa. “It reduces pressure on prospects and makes conversations flow more naturally.”

Workflow integration—seamless and intuitive. Peerbound’s Slack integration made adoption effortless. “Slack is my main tool, and it’s seamless to switch over to Peerbound and ask questions about prospects,” said Keaton. “Peerbound dynamically updates customer stories, which is super helpful for starting new conversations or revisiting accounts.”

The impact was immediate and transformative. Jennifer captured it best: “Peerbound is solving a very critical need that hasn't been addressed in the market. The tool and the team are amazing, and they are solving a problem I've spent thousands of dollars and countless hours throughout my career trying to fix.”

The Results: Faster Turnarounds, More Advocates, Greater Confidence

With Peerbound, Amperity’s customer proof moves at the speed of opportunity. Story creation cycles have shortened dramatically, and approvals that once dragged now happen in record time.

One standout example: a global brand case study for the NFL team Seattle Seahawks went from draft to final approval in less than 30 days. “That’s a massive achievement for a brand of that size, and it all started because we got their draft story back to them in days.” Jennifer said.

Peerbound also gave Marketing the ability to capture and act on moments instantly. “I can use Peerbound to quickly generate a story framework, even from something like a 20-minute conference presentation,” Jennifer explained. “Within a day, I can have an outline ready, and our content team can turn it into a full draft in just another day or two.”

Quotes can now be sourced and approved in under 48 hours. “Peerbound has allowed us to quickly generate quotes for press releases and product launches, significantly reducing back and forth with internal teams and customers,” Jennifer noted. “I’ve gotten more substantial quotes from Peerbound than from any source.”

For sales, the ROI showed up as saved hours and faster ramp-up for new hires. “We no longer have to spend hours searching for stories,” Keaton said. “Instead, we focus on sharing them in our own words.” New reps now start with a library of ready-to-use proof. “It’s a tremendous confidence boost,” Keaton added.

Alissa summed it up simply: “Knowing I can rely on Peerbound to find answers quickly and efficiently makes my job easier.”

With Peerbound, Amperity’s customer proof moves at the speed of opportunity. Story creation cycles have shortened dramatically, and approvals that once dragged now happen in record time.

One standout example: a global brand case study for the NFL team Seattle Seahawks went from draft to final approval in less than 30 days. “That’s a massive achievement for a brand of that size, and it all started because we got their draft story back to them in days.” Jennifer said.

Peerbound also gave Marketing the ability to capture and act on moments instantly. “I can use Peerbound to quickly generate a story framework, even from something like a 20-minute conference presentation,” Jennifer explained. “Within a day, I can have an outline ready, and our content team can turn it into a full draft in just another day or two.”

Quotes can now be sourced and approved in under 48 hours. “Peerbound has allowed us to quickly generate quotes for press releases and product launches, significantly reducing back and forth with internal teams and customers,” Jennifer noted. “I’ve gotten more substantial quotes from Peerbound than from any source.”

For sales, the ROI showed up as saved hours and faster ramp-up for new hires. “We no longer have to spend hours searching for stories,” Keaton said. “Instead, we focus on sharing them in our own words.” New reps now start with a library of ready-to-use proof. “It’s a tremendous confidence boost,” Keaton added.

Alissa summed it up simply: “Knowing I can rely on Peerbound to find answers quickly and efficiently makes my job easier.”

With Peerbound, Amperity’s customer proof moves at the speed of opportunity. Story creation cycles have shortened dramatically, and approvals that once dragged now happen in record time.

One standout example: a global brand case study for the NFL team Seattle Seahawks went from draft to final approval in less than 30 days. “That’s a massive achievement for a brand of that size, and it all started because we got their draft story back to them in days.” Jennifer said.

Peerbound also gave Marketing the ability to capture and act on moments instantly. “I can use Peerbound to quickly generate a story framework, even from something like a 20-minute conference presentation,” Jennifer explained. “Within a day, I can have an outline ready, and our content team can turn it into a full draft in just another day or two.”

Quotes can now be sourced and approved in under 48 hours. “Peerbound has allowed us to quickly generate quotes for press releases and product launches, significantly reducing back and forth with internal teams and customers,” Jennifer noted. “I’ve gotten more substantial quotes from Peerbound than from any source.”

For sales, the ROI showed up as saved hours and faster ramp-up for new hires. “We no longer have to spend hours searching for stories,” Keaton said. “Instead, we focus on sharing them in our own words.” New reps now start with a library of ready-to-use proof. “It’s a tremendous confidence boost,” Keaton added.

Alissa summed it up simply: “Knowing I can rely on Peerbound to find answers quickly and efficiently makes my job easier.”

With Peerbound, Amperity’s customer proof moves at the speed of opportunity. Story creation cycles have shortened dramatically, and approvals that once dragged now happen in record time.

One standout example: a global brand case study for the NFL team Seattle Seahawks went from draft to final approval in less than 30 days. “That’s a massive achievement for a brand of that size, and it all started because we got their draft story back to them in days.” Jennifer said.

Peerbound also gave Marketing the ability to capture and act on moments instantly. “I can use Peerbound to quickly generate a story framework, even from something like a 20-minute conference presentation,” Jennifer explained. “Within a day, I can have an outline ready, and our content team can turn it into a full draft in just another day or two.”

Quotes can now be sourced and approved in under 48 hours. “Peerbound has allowed us to quickly generate quotes for press releases and product launches, significantly reducing back and forth with internal teams and customers,” Jennifer noted. “I’ve gotten more substantial quotes from Peerbound than from any source.”

For sales, the ROI showed up as saved hours and faster ramp-up for new hires. “We no longer have to spend hours searching for stories,” Keaton said. “Instead, we focus on sharing them in our own words.” New reps now start with a library of ready-to-use proof. “It’s a tremendous confidence boost,” Keaton added.

Alissa summed it up simply: “Knowing I can rely on Peerbound to find answers quickly and efficiently makes my job easier.”

The Verdict

By replacing scattered, manual workflows with a centralized, AI-powered system, Amperity accelerated story creation, strengthened alignment between marketing and sales, and equipped reps with credible proof exactly when they needed it. 

For Jennifer Thompson, Peerbound has fundamentally reshaped how Amperity operates. “It’s faster, more effective storytelling,” she explains, “and it frees us to focus on building stronger relationships and closing more deals.”

Today, Peerbound is woven into the fabric of Amperity’s customer voice strategy. “In my 8+ years in customer marketing, Peerbound is the most useful product I have evaluated or used,” noted Jennifer. “It’s like building a small team of marketers at your disposal.”

Her parting words leave no doubt: “I truly can’t imagine running customer marketing without Peerbound.”

By replacing scattered, manual workflows with a centralized, AI-powered system, Amperity accelerated story creation, strengthened alignment between marketing and sales, and equipped reps with credible proof exactly when they needed it. 

For Jennifer Thompson, Peerbound has fundamentally reshaped how Amperity operates. “It’s faster, more effective storytelling,” she explains, “and it frees us to focus on building stronger relationships and closing more deals.”

Today, Peerbound is woven into the fabric of Amperity’s customer voice strategy. “In my 8+ years in customer marketing, Peerbound is the most useful product I have evaluated or used,” noted Jennifer. “It’s like building a small team of marketers at your disposal.”

Her parting words leave no doubt: “I truly can’t imagine running customer marketing without Peerbound.”

By replacing scattered, manual workflows with a centralized, AI-powered system, Amperity accelerated story creation, strengthened alignment between marketing and sales, and equipped reps with credible proof exactly when they needed it. 

For Jennifer Thompson, Peerbound has fundamentally reshaped how Amperity operates. “It’s faster, more effective storytelling,” she explains, “and it frees us to focus on building stronger relationships and closing more deals.”

Today, Peerbound is woven into the fabric of Amperity’s customer voice strategy. “In my 8+ years in customer marketing, Peerbound is the most useful product I have evaluated or used,” noted Jennifer. “It’s like building a small team of marketers at your disposal.”

Her parting words leave no doubt: “I truly can’t imagine running customer marketing without Peerbound.”

By replacing scattered, manual workflows with a centralized, AI-powered system, Amperity accelerated story creation, strengthened alignment between marketing and sales, and equipped reps with credible proof exactly when they needed it. 

For Jennifer Thompson, Peerbound has fundamentally reshaped how Amperity operates. “It’s faster, more effective storytelling,” she explains, “and it frees us to focus on building stronger relationships and closing more deals.”

Today, Peerbound is woven into the fabric of Amperity’s customer voice strategy. “In my 8+ years in customer marketing, Peerbound is the most useful product I have evaluated or used,” noted Jennifer. “It’s like building a small team of marketers at your disposal.”

Her parting words leave no doubt: “I truly can’t imagine running customer marketing without Peerbound.”

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© 2025 Peerbound, Inc.

15 West 38th Street, New York, NY 10018

Subscribe to our monthly newsletter for blog posts, customer story teardowns, podcast highlights, and thoughts on how to win in competitive B2B markets.

© 2025 Peerbound, Inc.

15 West 38th Street, New York, NY 10018

Subscribe to our monthly newsletter for blog posts, customer story teardowns, podcast highlights, and thoughts on how to win in competitive B2B markets.

© 2025 Peerbound, Inc.

15 West 38th Street, New York, NY 10018

Subscribe to our monthly newsletter for blog posts, customer story teardowns, podcast highlights, and thoughts on how to win in competitive B2B markets.

© 2025 Peerbound, Inc.

15 West 38th Street, New York, NY 10018

Subscribe to our monthly newsletter for blog posts, customer story teardowns, podcast highlights, and thoughts on how to win in competitive B2B markets.

© 2025 Peerbound, Inc.

15 West 38th Street, New York, NY 10018

Subscribe to our monthly newsletter for blog posts, customer story teardowns, podcast highlights, and thoughts on how to win in competitive B2B markets.

© 2025 Peerbound, Inc.

15 West 38th Street, New York, NY 10018